Trend Observation
The retail industry is undergoing a comprehensive AI-driven transformation. From supply chains to in-store experiences, AI not only improves efficiency but also redefines how consumers interact with brands.
- Taiwan Insights: According to FoodNEXT, retailers in Taiwan are actively adopting AI—from smart replenishment and demand forecasting to personalized recommendations—enabling consumers to enjoy more real-time and precise services.
- Global Trends: Deloitte Insights noted in January 2026 that the core challenge for retail in 2025–2026 lies in “how to deliver more engaging, data-driven customer experiences,” with AI emerging as the preferred solution for retailers.
Key Insights
- Hyper-Personalized Marketing: AI analyzes customer behavior in real time to deliver tailored product recommendations and promotions.
- Smart Supply Chains: By forecasting demand and optimizing logistics, AI reduces inventory pressure and improves turnover rates.
- Digitalized Stores: Combining AI with IoT to create smart stores that offer interactive guidance and self-checkout experiences.
- Sustainable Retail: AI helps track carbon footprints and energy usage, advancing ESG goals and green consumption.
Market Opportunities
- Taiwan Market: Retailers are actively adopting AI, particularly in food retail, convenience stores, and e-commerce, where smart replenishment and personalized recommendations have become key competitive differentiators.
- Global Market: Deloitte Insights predicts that retail growth in 2026 will be highly dependent on AI, especially in North America and the Asia-Pacific region, where AI will serve as a core technology for improving profitability.
- Consumer Demand: Shoppers increasingly expect “real-time, convenient, and personalized” experiences—needs that AI is well positioned to fulfill.
Industry Insights
- Challenges: Retailers must balance AI investment costs with the protection of consumer privacy.
- Trends: The integration of AI with generative technologies may give rise to “virtual store associates” and “AI brand advisors.”
- Future Outlook: Smart retail will move beyond simply “selling products” to creating AI-powered, holistic lifestyle experiences—positioning retailers as digital companions in consumers’ everyday lives.